“It is necessary that people
work together in unison toward common objectives and avoid working
at cross purposes at all levels if the ultimate in efficiency and
achievement is to be obtained.”
– Dave Packard
HP's Corporate Objectives have guided the company in the conduct
of its business since 1957, when first written by co-founders Bill
Hewlett and Dave Packard.
Customer loyalty
To provide products, services and solutions of the highest
quality and deliver more value to our customers that earns their
respect and loyalty.
Underlying beliefs supporting this objective:
Our continued success is dependent on increasing the loyalty
of our customers.
Listening attentively to customers to truly understands their
needs, then delivering solutions that translate into customer
success is essential to earn customer loyalty.
Competitive total cost of ownership, quality, inventiveness,
and the way we do business drives customer loyalty.
Profit
To achieve sufficient profit to finance our company growth,
create value for our shareholders and provide the resources we need
to achieve our other corporate objectives.
Underlying beliefs supporting this objective:
Profit is the responsibility of all.
Balance of long-term and short-term objectives is key to
profitability.
Profit allows us to reinvest in new and emerging business
opportunities.
Profit is highly correlated to generating cash, which brings
more flexibility to the business at a lower cost.
Profit enables the achievement of our corporate
objectives.
Market leadership
To grow by continually providing useful and significant products,
services and solutions to markets we already serve—and to expand
into new areas that build on our technologies, competencies and
customer interests.
Underlying beliefs supporting this objective:
There are more places we can contribute than we will be
capable of contributing: We must focus.
To be average in the marketplace is not good enough, we play
to win.
We must be No. 1 or No. 2 in our chosen fields.
Growth
To view change in the market as an opportunity to grow; to use
our profits and our ability to develop and produce innovative
products, services and solutions that satisfy emerging customer
needs.
Underlying beliefs supporting this objective:
Growth comes from taking smart risks, based on the state of
the industry—that requires both a conviction in studying the
trends, but also in inducing change in our industry.
Our size (and diversity of businesses) gives us an ability to
weather economic cycles and turn them to our favor.
Employee commitment
To help HP employees share in the company's success that they
make possible; to provide people with employment opportunities based
on performance; to create with them a safe, exciting and inclusive
work environment that values their diversity and recognizes
individual contributions; and to help them gain a sense of
satisfaction and accomplishment from their work.
Underlying beliefs supporting this objective:
HP's performance starts with motivated employees; their
loyalty is key.
We trust our employees to do the right thing and to make a
difference.
Everyone has something to contribute: It's not about title,
level or tenure.
An exciting, stimulating work environment is critical to
invention.
A diverse workforce gives us a competitive advantage.
Employees are responsible for lifelong learning.
Leadership capability
To develop leaders at every level who are accountable for
achieving business results and exemplifying our values.
Underlying beliefs supporting this objective:
Leaders inspire, foster collaboration and turn vision and
strategies into action—with focused, clear goals.
Effective leaders coach, relay good news and bad, and give
feedback that works.
Leaders demonstrate self-awareness and a willingness to accept
feedback and continuously develop.
Leaders speak with one voice and act to eliminate busy
work.
It is important to measure people on the results they achieve
against goals they helped to create.
Global citizenship
Good citizenship is good business. We live up to our
responsibility to society by being an economic, intellectual and
social asset to each country and community in which we do
business.
Underlying beliefs supporting this objective:
The highest standards of honesty and integrity are critical to
developing customer and stakeholder loyalty.
The betterment of our society is not a job to be left to a
few; it is the responsibility to be shared by all.
This objective is essential to delivering on the brand
promise.
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